Project: How to Capture Your Ideas and Capitalize on Them

The brain is an organ with mysteries and untapped resources. But it’s also like a muscle. The more we use it, the more we exercise it, the stronger it becomes.

But no matter how much we expand the fortitude of our brain, if we exercise it, if we push it to its limits but never harvest from its bounty, why then put ourselves through the rigorous reps – whatever method we use to gain information – reading, traveling, seminars. We are absorbing; our brain is expanded but our mind is constricted with potential.

Your brain is big. Your ideas are too. The next time one pops in your mind let it pop on paper:

Write it down. Immediately. You always think you’ll remember it in an hour, in a day. You won’t. Even if you take notes on an app on your phone, don’t trust your battery. Try to carry around a pocket-sized notebook and keep one on your night stand, too. Not only is jotting down the idea cathartic, but equally so getting it down on a piece of tangible paper.

Give yourself a deadline. Once you express your big idea, break it down in bullet points or baby steps. Then give yourself a deadline to realistically accomplish the first task. The big idea is a beautiful picture but the more you face it the more you’ll be struck by analysis paralysis. Therefore, it’s vital you evaluate the project, your schedule and your capabilities. And then take in consideration this is a big idea – so you need to double dose your risk-taking factor.

Have an accountability partner. It’s okay if you don’t have a prototype, a slideshow presentation, a logo or a business plan put together. You can share as much or little as possible. Just have someone you trust to keep you on track.

Be open to detours. Whether you’re off schedule, flying off the handle because you can’t take one more failed attempt or people giving your idea the brush off, don’t give up on your idea. Just be open to taking your idea to another level. Reevaluate. Be open to suggestions while always being true to your idea.

Maybe reading this has given you an idea. Untapped what you thought others might not understand. And they won’t. Because it’s YOUR idea. So it’s your job to help them understand. To bring it to life. To give it a name, a personality.

-The Green Couch

Project: Failing Forward

Whenever we interview one of the Risk-Takers on The Green Couch and their story unfolds, their definition of success slowly comes to the surface. Many of which have boldly stated, there is no such thing as an overnight success.

If anyone would tell you otherwise, they either have not found success or they have encountered one long, treacherous night. A night more extensive than the average 8 hours; perhaps one of 8 years?

From the concept to the creation, to the failed experiments and finally the product or service, more than a blink of an eye has passed. Moreover, while some of your experimental components may have fallen into place unintentionally to your benefit, none of your hard work was an accident.

The further you pursue your vision, the further chances you have of meeting it face-to-face.

But what happens when those failed experiments turn your trajectory off course? How can we keep the momentum going, so even though we won’t achieve overnight success we can fail forward?

It won’t be easy, but ask any of our Risk-Takers, and they’ll tell you the ongoing rewards are worth the ongoing time they “serve.”

• Find a mentor: It doesn’t have to be someone in your industry; just someone wiser, someone more experienced who is willing to sit down with you over lunch every few weeks to talk shop and life.

• Ease up on yourself: Remember, it’s okay to be wrong. If you’re always right, you’re not doing the right thing in life. Never settle for something that doesn’t challenge you.

• Set up a schedule: Whether it’s every day or every week, set an alert/alarm/reminder for you, dedicated to specific projects that need your time that are lacking and need more focus.

• Embrace change: In the absence of change is the absence of innovation. Use every roadblock, technical upgrade or trend as an opportunity to stretch your imagination. 

• Get street smart: If you can’t afford to travel or time away, invest in a good book to broaden your mind and refresh your senses. A new perspective from an unknown source always helps see life from outside the city limits. 

• Understand what failure is: Failure isn’t the absence of success. It isn’t meeting your expectations, deadlines or the status quo. Failure is not trying.

• Understand what failing forward is: Failing forward is using every “No” as, No way am I going to let this stop me from succeeding and reaching my goal. This failure showed me how not to do it – not that I shouldn’t do it.”

Fail forward, fail onward!

The Green Couch

Project: Nominate The Next Green Couch Risk-Taker

http://www.thegreencouchproject.com/contact.php

January 28^th, 2014 The Green Couch Project™  began the initiative to see what it was like to walk an hour or two into another risk-taker’s shoes. And so we invited several, five entrepreneurs to be specific, to individually sit on The Couch. It changed our lives. It changed theirs.

Since then a total of twenty-four people have sat on The Couch, shared their risk-taking gutsy and taken the Pinky Promise challenge. Nothing is ever rehearsed or auto-tuned. When it comes to the questions, everything is left to the unknown but everything is from the heart.

The Green Couch is where they get to fall back in love with who they are, what they do and why it matters - because it does. The Green Couch Project™ is where they have a chance to inspire others to speak, follow and inspire others to fulfill their dreams.

To do what they get to do every day – live their love.

We’ve caught it on paper, video and pictures. We have shared it on our website, in newsletters, in podcasts, on Facebook, Twitter, YouTube… because their risk-taking is what inspires us, their story is our gift to you.

And now it’s time we hear back from you.

This fall, The Green Couch Project is doing something different. We want you to submit an inspirational entrepreneurial story of someone who motivates change in your life. Whether you know them directly or indirectly or they never heard of your name, give us a glimpse of their courage so they can spill their gutsy on The Green Couch on September 15^th, 2015.

Whether they’re on their own, or manage a team of 100, we’re looking for people with outstanding company culture, integrity, community impact and irresistible risk-taking gutsy.

We’re looking for someone who inspires people to speak, follow and fulfill their dreams. It doesn’t matter if they’re ages 8-108, are a college dropout, new to the game or have years of experience; this is your chance to nominate someone you’d like to see on The Couch who lives their love and has a voice that needs to be heard.

-The Green Couch

Accepting nominations July 9th – August 15th, 2015 

Project: Dr. Seuss’ Advice on Risks and Rewards

Between his made-up words, make-believe worlds and tongue twisters – and even his fictitious doctoral title and multiple pseudonyms – we associate him as a child’s leader. He is our loveable, well known Dr. Seuss.

Dr. Seuss’ brilliance was destined for children’s literature, but his wisdom encompasses entrepreneurs and all those willing to take a risk. Whether you are diving off the literal or figurative diving board, the climb is the lesser frightening task. It is the first bounce that takes the most might.

Maybe you will have to keep your eyes shut, maybe you will have to summon all your strength. However, when it comes time to ask why you are doing what you are about to do – why or whether you should jump, Seuss has some sage advice:

• “Sometimes the questions are complicated and the answers are simple.” – Dr. Seuss

That is what always prompts the journey. Right?

• “Why fit in when you were born to stand out?” – Dr. Seuss

Your dreams are not supposed to align with others’. That’s why they are YOURS.

• “To the world you may be one person; but to one person you may be the world.” – Dr. Seuss

Your idea may be the next BIG idea. Pursue it and its purpose. The world needs more thinkers who are doers.

• “Oh, the things you can find if you don't stay behind!” – Dr. Seuss

If life is a risk, do you have what it is to be a taker? Do not let fear keep you from checking out of your comfort zone.

• “I like nonsense, it wakes up the brain cells.” – Dr. Seuss

Creativity: Breathe it. Live it. Embrace it. Love it.

• “It is better to know how to learn than to know.” – Dr. Seuss

Be humble and happy to learn from those around you. Satisfaction guaranteed to a wiser you.

• “You have to be odd to be number one” – Dr. Seuss

Touché! Be bold, bigger than life and go with your gutsy.

What is odd about you? How will you be the world to one person? How will you wake up your brain cells? How will you Seuss up your lifestyle?

-The Green Couch

Project: The Green Couch Initiative

We tweet, post messages on Facebook, encounter people in impromptu meetings and set up sessions on The Couch. All with one intentional goal: To inspire people to speak, follow and fulfill their dreams.

We’ve formed an ever-expanding community of entrepreneurs that spill their risk-taking gutsy. Some whom are new to the game, others who are just beginning to pursue their dreams. Some getting their first taste of success, some their first taste of failure.

And so continues our purpose, to create a safe virtual and physical environment in which people - in which you- can,

1.)  Speak [your dream] Sometimes it’s literal – we need to voice it, we need to shout it. It’s like we say around here, “If it’s not a Hell Yeah! it’s a No!” Put some oomph behind your declaration. It may be to yourself, to your family or in your business proposal, but it’s time to speak it.

2.)  Follow [your dream] Follow up and follow through. Now that you’ve spoken up, it’s real. And there are people watching you follow your dream and who might want to follow along. Part of that business proposal can include an addendum that includes, “The Hell Yeah Guide to Making it Happen!”

3.)  Fulfill [your dream] Setting a deadline, meeting it and moving on to the next milestone? That’s called success. But there’s a reason they say reach for the stars. 1. Because they are so high, you’ll always push yourself to work upwards and 2.) Because there are so many you always have another star to reach.

 And when that happens, when you find another star, you have an opportunity to Speak [your dream]…

-The Green Couch