Project: How to Capture Your Ideas and Capitalize on Them

The brain is an organ with mysteries and untapped resources. But it’s also like a muscle. The more we use it, the more we exercise it, the stronger it becomes.

But no matter how much we expand the fortitude of our brain, if we exercise it, if we push it to its limits but never harvest from its bounty, why then put ourselves through the rigorous reps – whatever method we use to gain information – reading, traveling, seminars. We are absorbing; our brain is expanded but our mind is constricted with potential.

Your brain is big. Your ideas are too. The next time one pops in your mind let it pop on paper:

Write it down. Immediately. You always think you’ll remember it in an hour, in a day. You won’t. Even if you take notes on an app on your phone, don’t trust your battery. Try to carry around a pocket-sized notebook and keep one on your night stand, too. Not only is jotting down the idea cathartic, but equally so getting it down on a piece of tangible paper.

Give yourself a deadline. Once you express your big idea, break it down in bullet points or baby steps. Then give yourself a deadline to realistically accomplish the first task. The big idea is a beautiful picture but the more you face it the more you’ll be struck by analysis paralysis. Therefore, it’s vital you evaluate the project, your schedule and your capabilities. And then take in consideration this is a big idea – so you need to double dose your risk-taking factor.

Have an accountability partner. It’s okay if you don’t have a prototype, a slideshow presentation, a logo or a business plan put together. You can share as much or little as possible. Just have someone you trust to keep you on track.

Be open to detours. Whether you’re off schedule, flying off the handle because you can’t take one more failed attempt or people giving your idea the brush off, don’t give up on your idea. Just be open to taking your idea to another level. Reevaluate. Be open to suggestions while always being true to your idea.

Maybe reading this has given you an idea. Untapped what you thought others might not understand. And they won’t. Because it’s YOUR idea. So it’s your job to help them understand. To bring it to life. To give it a name, a personality.

-The Green Couch

Project: Staying Grounded When You’re on The Top

The top. What does it look like to you? Is it a picturesque lifestyle that can be described in one sentence? One word? Does the top signify smooth sailing, carefree spending and minions (not of the Universal Pictures variety, of course)? Does the top look closer than ever to you?

Does the top signify success to you? Here're six tips on how to stay grounded and be yourself as you reach for the top this new year…

•    Remember the people who helped get you there – It’s never a one-man show. There are people who believed in you, pushed you, pulled you…did whatever you required of them so you could be the best version of King/Queen of your hill.

•    Constantly work towards another goal – While Journey may have beseeched us to never stop believing, it’s important to never stop achieving. At one point or another, we set up a goal for ourselves. Once achieving that, it’s integral not to stop there. Success is a journey. It’s not just an object or milestone. It’s progression. It’s different for everyone, but it doesn’t stay if we don’t keep moving.

•    Create community togetherness – Find a second passion. Pursue something that feeds your heart while feeding the community and wellbeing of others. If you see a need, resolve it. Too big for you to fix? Collaborate with others who can help and you’ll plant roots deep enough that when you get to the top you have a lot of strength to pull from.

•    Make room for others at the top – The things you do today, right now, heavily impact everyone around you. It’s not just engineers and inventors who influence the next generation’s trends; it’s the entrepreneurs and risk-takers. The risks you take, others will take after you. Ensure you are making not just bold decisions but decisions that will encourage the next generation to seek a path that has purpose.

•    Live [and love] the everyday – Don’t get caught up in the big picture so much that you miss out in the little details that matter most to living. Whether it’s breakfast, family vacations, movie nights, sports kick-off traditions, missing out on the downtime and watching others grow alongside you devalues the momentous rise of your own, making it much less significant.

•    Reevaluate your top – Plans change. You can recalculate, reroute and make U-turns if you must, so long as they align with the above statements and fulfill your vision and heart. Give yourself a gut check every few years to ensure you are doing what you need to do to stay on the journey of success and find your way to your own version of the top. The top isn’t higher than everybody else. The top is beating your self-doubts and reaching many milestones.

Here’s to a happy and safe climb!  

-The Green Couch

Project: Nominate The Next Green Couch Risk-Taker

http://www.thegreencouchproject.com/contact.php

January 28^th, 2014 The Green Couch Project™  began the initiative to see what it was like to walk an hour or two into another risk-taker’s shoes. And so we invited several, five entrepreneurs to be specific, to individually sit on The Couch. It changed our lives. It changed theirs.

Since then a total of twenty-four people have sat on The Couch, shared their risk-taking gutsy and taken the Pinky Promise challenge. Nothing is ever rehearsed or auto-tuned. When it comes to the questions, everything is left to the unknown but everything is from the heart.

The Green Couch is where they get to fall back in love with who they are, what they do and why it matters - because it does. The Green Couch Project™ is where they have a chance to inspire others to speak, follow and inspire others to fulfill their dreams.

To do what they get to do every day – live their love.

We’ve caught it on paper, video and pictures. We have shared it on our website, in newsletters, in podcasts, on Facebook, Twitter, YouTube… because their risk-taking is what inspires us, their story is our gift to you.

And now it’s time we hear back from you.

This fall, The Green Couch Project is doing something different. We want you to submit an inspirational entrepreneurial story of someone who motivates change in your life. Whether you know them directly or indirectly or they never heard of your name, give us a glimpse of their courage so they can spill their gutsy on The Green Couch on September 15^th, 2015.

Whether they’re on their own, or manage a team of 100, we’re looking for people with outstanding company culture, integrity, community impact and irresistible risk-taking gutsy.

We’re looking for someone who inspires people to speak, follow and fulfill their dreams. It doesn’t matter if they’re ages 8-108, are a college dropout, new to the game or have years of experience; this is your chance to nominate someone you’d like to see on The Couch who lives their love and has a voice that needs to be heard.

-The Green Couch

Accepting nominations July 9th – August 15th, 2015 

Project: The Trust Fall

Friends and Family!

Everyone who has ever had a cell phone through a major carrier (isn’t that everyone, you’re probably thinking. Haven’t we all traded in our landlines for handhelds?) has heard this cellular campaign rhetoric before. You get to pick a limited amount of friends and family members to make unlimited calls and texts messages.

Of course, if that gets leaked, it is a tell-all to who’s who in your life - a few of your favorite people in life. Maybe they are just your I.C.E contacts? Of course like a Netflix queue, we have the privilege of adjusting those we call our top priority people.

However, sometimes out of those five friends and family (or however few or many we may choose) we decide to take a risk, take the plunge and pursue the vision we have. We decide to open shop.

Whether it is developing an app.

Or breaking ground for a new shopping complex.

We take the trust fall.

But because we are a family we often make a trust fail.

Hive fives do not cut it:

Now, maybe business used to be conducted with a firm handshake – and if only things were that honest and simple. However, imagine if you were in a family, would that handshake translate to a high five? Even so, don’t take for granted the love, birth to the present life-long relationship and subsequent character reference that you have with a family member or friend good enough to go off of.

You need paper trails. You need John Hancocks. You need digital files.

You need to protect both of your interests.

1) Define leadership:

Sure, there’s always someone who will give the shirt off his or her back. And, sure, on the flip side, if the plane has the potential of crashing you have to put your mask on before you can help someone else. So it is all about give and take. Still, one of you has to take the role of leadership more seriously. Otherwise, you will have apathy on some parts or alphas butting heads.

Without a clearly defined leader, you will not have a clearly defined business plan or direction.

2) Family time is family time:

Learn to set business parameters. Home. Work. Play.

Also, there will be times you have to distance yourself from each other. There is such a thing as too much of a good thing.

Don’t let your basketball court squabbles come into your conference room at work.

Don’t let your shredded documents from work become confetti at your kid’s birthday parties.

If your cell phone is used concurrently as your work phone, use discretion.

You do not get ahead by putting in more hours. You get ahead by putting more in your hours.

Also, when it comes to friends and family, it is always been about the quality. The quality of those whom we spend time with and the quality of time we spend with them.

So the hours you are at work with them, use them wisely. Because the hours you are not at work are the hours that made you feel you could trust them enough to have a business.

That made you feel passionate to pursue your vision. That made you excited to start a business that would make you jump out of bed.

That is the kind of family time you need to structure.

3) Mom & Pop & Sons:

A Mom & Pop store. A Father & Sons Establishment.

Either way, it is more than making a name for yourself; it is about making a legacy. You do not have to own an entity that employees thousands, you do not have to own a megaphone or have your face plastered on a billboard.

You have to see a problem, come up with a solution and start to resolve it. You have to make a difference and open the door for those behind you so they can continue to follow through.

You may have started with your family, but it is essential that you maintain your business in such a way that you protect it for your business family.

The trust fall takes at least two people.

Shake on it, hug it out, high five all the day long. Call each other up on the ol’ friends and family plan.

Just make sure you sign on some dotted line, somewhere. Make sure you are honest and up front. Make sure you protect each other. So make sure that you not only have each other’s backs, but you are protecting the backbone of the community. Both now and that of the future.

Going into business with those you love may be hard, and it is not for everyone. However, you do not have to have your trust fail you.

Are you a risk-taker? Did you take the trust fall with your family and loved ones?

Tell us your story!

-The Green Couch