Project: The Character Count

Say what you need to say in 140 Characters or less.

For those who can disregard grammar and the fine art of English or their language, this is easy.

For those who are born in the texting era, this is easy.

For those who have little to say and to a few people, this is easy.

But for those who have a vision, those who have a big dream, those who just have BIG, how do you break it down and feed it to the masses?

How do you take your business plan and make it digestible, believable, enjoyable, attainable and credible for those who have deemed your character count worth reading?

How do you wow

How to you capture

How do you keep it

How do you inspire

How do you excite

How do you create movement

How do you say what you need to say in 140 characters or less?

And how do you make those few words have a huge impact? How do you stand out and step it up?

If everyone has the same character count, it can too easily and too soon sound cliché.

So how do you character count and make it count?

Speak from the heart, write from the mind

Stay authentic, but be smart. Study who you are and who your target is. Since you cannot reach everyone, you cannot write for everyone. Do not just post for the sake of posting. Post for interaction. There is always a chance they will be hit or miss, but empty threats – posts that are either emotionally or mentally dry – are always a miss.

Be creative, stay classy

It is like Dr. Suess said, “Today you are you. That is truer than true.” Take advantage of that. Discover your tone, find what people retweet and talk about most and throw everything out the window. Just because you think it is funny does not mean it is.

Polish your punctuation

In the effort to preserve character count try not to compromise punctuation so you can add more letters. You may get to say more that way, but what you say may not mean the same.

Hashtag, you’re it

The entire purpose of those 140 characters is to create this chain link of connecting someone or something - turning breadcrumbs into bread pudding. But too much of anything is bad. And not enough can starve the reader. So learn: which ones will best fit your brand, your message and the ultimate goal? Hash it out mentally before you tag it.

Give credit where credit is due

You have the power to dedicate 140 to whoever deserves it most. And you have the power to do it without a microphone. It is all in the @ symbol. Shift + 2 goes a long way when you are making your characters count.

Brand your Bio

Do not copy and paste just because you can and because it will attract more followers.

One of the hardest things to do is maintain your brand in 140 characters. You would think it is easier to do considering you have less to mess up. But the tendency to unintentionally copy and paste becomes prevalent, and so we end up losing sight of who we are, as we try to write what people want to hear. We have a section where we get to explain who we are. Use it wisely and use every 140 character post write-up to back it up.

So the next time you are on Twitter, make sure you do not just count your characters, make your characters count.

-The Green Couch

Project: The Green Couch Initiative

We tweet, post messages on Facebook, encounter people in impromptu meetings and set up sessions on The Couch. All with one intentional goal: To inspire people to speak, follow and fulfill their dreams.

We’ve formed an ever-expanding community of entrepreneurs that spill their risk-taking gutsy. Some whom are new to the game, others who are just beginning to pursue their dreams. Some getting their first taste of success, some their first taste of failure.

And so continues our purpose, to create a safe virtual and physical environment in which people - in which you- can,

1.)  Speak [your dream] Sometimes it’s literal – we need to voice it, we need to shout it. It’s like we say around here, “If it’s not a Hell Yeah! it’s a No!” Put some oomph behind your declaration. It may be to yourself, to your family or in your business proposal, but it’s time to speak it.

2.)  Follow [your dream] Follow up and follow through. Now that you’ve spoken up, it’s real. And there are people watching you follow your dream and who might want to follow along. Part of that business proposal can include an addendum that includes, “The Hell Yeah Guide to Making it Happen!”

3.)  Fulfill [your dream] Setting a deadline, meeting it and moving on to the next milestone? That’s called success. But there’s a reason they say reach for the stars. 1. Because they are so high, you’ll always push yourself to work upwards and 2.) Because there are so many you always have another star to reach.

 And when that happens, when you find another star, you have an opportunity to Speak [your dream]…

-The Green Couch

Project: Say Cheese without Being Cheesy

Kodak moments are a thing of the past. Everyone is instagramming, tweeting, snapchatting and adding filters cropping and for aesthetic purposes, and these images have overtaken social media.

However, these should never grace your professional profile, resume, business cards or web pages; It is cheesy. Although these candid or even posed scenes may seem truer to your authentic self and are a great a way to interact socially online, highlighting a side of your personal life they, unfortunately, often do not give your clients and associates the professional personification of your business.

Blurry images, outdated images, images with date marks – all these indicate someone who hasn’t invested energy, time or finances in their company reputation.

Here are five ways to present yourself professionally:

1) Headshots: Before your clients meet you, they want to meet you virtually, they want to put a face to the voice they might hear over the phone, or the bio they read online. They want to get a sense of comfort that they know you and feel a sense of trustworthy connection.

2) Filler Images: Things like heading images for your blogs increase not just your SEO but your viewing pleasure. There is a fine balance between white space and blank space. No one wants to look at your web pages and think that your site and an overly blank page is a reflection of your company: blank and bland.

3) Landscapes and Offices: Showoff your accomplishments. Whether you are in construction or you have a medical practice, why would people choose you if they cannot see your craftsmanship or you establishment?

4) Stock Photos: If you do not have any of the above, and if you do not have a way to create any of the above, stock photos is an affordable, legal way to purchase and own the copyrights to images that match the theme and needs of your company.

5) Renderings: I cannot believe it’s not butter! Whether it is the future architecture project, a visualization for a presentation or just a grainy picture that needs to be revived, rendering turns imagination, visualization and existing art into perfection. With programs so advanced and creatives so in-tuned, one can hardly define the reality from rendering.

The eyes and our sight are perhaps one of our most valued senses and should never be undervalued commodities in whatever trade, services and product our companies provide. Vision is an asset - both in what we can physically see and what we can see happening with our physical business. We all have a good side. Perfect it, flaunt it and let the camera keep on rolling!

-The Green Couch