Project: The Character Count

Say what you need to say in 140 Characters or less.

For those who can disregard grammar and the fine art of English or their language, this is easy.

For those who are born in the texting era, this is easy.

For those who have little to say and to a few people, this is easy.

But for those who have a vision, those who have a big dream, those who just have BIG, how do you break it down and feed it to the masses?

How do you take your business plan and make it digestible, believable, enjoyable, attainable and credible for those who have deemed your character count worth reading?

How do you wow

How to you capture

How do you keep it

How do you inspire

How do you excite

How do you create movement

How do you say what you need to say in 140 characters or less?

And how do you make those few words have a huge impact? How do you stand out and step it up?

If everyone has the same character count, it can too easily and too soon sound cliché.

So how do you character count and make it count?

Speak from the heart, write from the mind

Stay authentic, but be smart. Study who you are and who your target is. Since you cannot reach everyone, you cannot write for everyone. Do not just post for the sake of posting. Post for interaction. There is always a chance they will be hit or miss, but empty threats – posts that are either emotionally or mentally dry – are always a miss.

Be creative, stay classy

It is like Dr. Suess said, “Today you are you. That is truer than true.” Take advantage of that. Discover your tone, find what people retweet and talk about most and throw everything out the window. Just because you think it is funny does not mean it is.

Polish your punctuation

In the effort to preserve character count try not to compromise punctuation so you can add more letters. You may get to say more that way, but what you say may not mean the same.

Hashtag, you’re it

The entire purpose of those 140 characters is to create this chain link of connecting someone or something - turning breadcrumbs into bread pudding. But too much of anything is bad. And not enough can starve the reader. So learn: which ones will best fit your brand, your message and the ultimate goal? Hash it out mentally before you tag it.

Give credit where credit is due

You have the power to dedicate 140 to whoever deserves it most. And you have the power to do it without a microphone. It is all in the @ symbol. Shift + 2 goes a long way when you are making your characters count.

Brand your Bio

Do not copy and paste just because you can and because it will attract more followers.

One of the hardest things to do is maintain your brand in 140 characters. You would think it is easier to do considering you have less to mess up. But the tendency to unintentionally copy and paste becomes prevalent, and so we end up losing sight of who we are, as we try to write what people want to hear. We have a section where we get to explain who we are. Use it wisely and use every 140 character post write-up to back it up.

So the next time you are on Twitter, make sure you do not just count your characters, make your characters count.

-The Green Couch

Project: The Pinky Promise

There is a time and place for stop signs, and that is when they prevent us from harm and protect our health.

However, when we have a purpose in life, there’s a time we have to overcome the personal stop sign that keeps hindering us from achieving the next step to success – however we may define it.

So we as The Green Couch Project created an initiative: Whether we are speaking to ourselves or proclaiming them to the world, allowing ourselves to become vulnerable publicly, it shows a certain strength. It proves that we all have our weaknesses, and we have something we are striving towards and refuse to back down from – we will not stop at the stop sign.

By sharing this, we are making a proclamation. We are letting others know what is going on in our lives, challenging others to see that nothing will stop us from our dreams. We are asking them to hold us accountable along that journey by joining their pinky in the pinky promise!

•    Download And Print It
•    Red Ink It, So It Can Be Read
•    Snapshop A Selfie
•    Upload It To Social Media
•    #SpillYourGutsy

-The Green Couch Project

Project: The Green Couch Initiative

We tweet, post messages on Facebook, encounter people in impromptu meetings and set up sessions on The Couch. All with one intentional goal: To inspire people to speak, follow and fulfill their dreams.

We’ve formed an ever-expanding community of entrepreneurs that spill their risk-taking gutsy. Some whom are new to the game, others who are just beginning to pursue their dreams. Some getting their first taste of success, some their first taste of failure.

And so continues our purpose, to create a safe virtual and physical environment in which people - in which you- can,

1.)  Speak [your dream] Sometimes it’s literal – we need to voice it, we need to shout it. It’s like we say around here, “If it’s not a Hell Yeah! it’s a No!” Put some oomph behind your declaration. It may be to yourself, to your family or in your business proposal, but it’s time to speak it.

2.)  Follow [your dream] Follow up and follow through. Now that you’ve spoken up, it’s real. And there are people watching you follow your dream and who might want to follow along. Part of that business proposal can include an addendum that includes, “The Hell Yeah Guide to Making it Happen!”

3.)  Fulfill [your dream] Setting a deadline, meeting it and moving on to the next milestone? That’s called success. But there’s a reason they say reach for the stars. 1. Because they are so high, you’ll always push yourself to work upwards and 2.) Because there are so many you always have another star to reach.

 And when that happens, when you find another star, you have an opportunity to Speak [your dream]…

-The Green Couch