Networking starts the moment you have a message. An idea, a
dream, something that you want to share with others. Networking progresses when
you realize there are others that have a message that aligns with yours toward
a clearer today and a better future.
And it all starts with the Business Card The business card
began long before you, your parents or grandparents were born. And no matter
how many birthdays anyone in your family has achieved, I can confidently state
this because business cards were conceived in the 17th century (among the
aristocracy) and by the 19th century anyone and everyone considered them a
staple. Many houses even had card trays in which you’d leave yours. Now, in the
21st century, we have wallets, hands and pockets for that very reason. The
business card is our second chance at a first impression. As a leave behind,
they’re a legitimizer containing your contact information: who you are, what
you do and where.
When it comes to business cards, however, ensuring you have
that second chance at a first impression, that your connection won’t use your
business card as waste can basketball practice or kindling for a cool April
evening, you have to take into
consideration several things:
Brand them. If you want them to be memorable, make it
unforgettable. Not something you can buy offline or some copy+paste clip art.
If you have a personal and professional brand, it needs to be evident
everywhere.
Trade them. Don’t be shy about asking for their card. And
while theirs may be forgettable, your purpose in building that relationship
isn’t.
Utilize them. Callback. We’ve said it before, but you’re
courting them, so if they gave you their number, they gave you permission –
whether they know it or not – to call them back. And just like the delicate
game between first love “will (s)he, or won’t (s)he” call be back, just pick up
the phone and put everyone of their misery. And three days later try again.
Technology has given us multiple resources for making a connection. Don’t sell
yourself or sell them something. Plant a seed for a relationship.
Stock them. Keep them on hand, in pocket, wallet, glove
compartment, wherever you need so you can always practice safe second-chance,
first impression networking. If all else fails, keep a pen on hand and napkin
your number.
Here’s to connecting!
-The Green Couch
