Project: Be Unpredictable

Sometimes you have to use multiple platforms and methods. Sometimes you have to hire to fill every C-Level position. Sometimes you have to be mainstream. Sometimes you end up losing a bit of spark from your original plan.

Worse case scenario, there are moments when people know what you are going to do before you do. That’s because sometimes being an entrepreneur turns into being cost effective. It turns more profitable than you could have imagined. 

But as risk-takers there comes a time you have to be unpredictable. You have to take several steps back to the drawing board rather than turn to the Board.

Yeah, you’re thinking, everybody has already done it before; you just have to figure out a way to do it differently, even if that differently means to speak it in your voice.

No one thinks the way you do; use it to your advantage.

So how can you be unpredictable? (Isn’t reading about that and planning for that predictable?)

Be Open to Timeframes – A company that is set in stone and has a rigid five-year plan will miss too many opportunities. Time, technology and we as humans are changing so rapidly we can’t plan too far in advance. Leave room for adaptability and you’ll leave room for unpredictability.

Be Open to Advice – Whether it’s good, bad, left field, right field, from the old or really young, it doesn’t mean you have to take it, but any advice will help guide you to who you really are and who you want to be. And once you intake advice you act – unpredictably – on which you feel is wisest.

Be Open to Failure – Although it looks right in your mind and on the drawing board, success doesn’t always transfer to real life or happen overnight. Out of failure comes resilience, the need to be innovative and the room to be unpredictable.

-The Green Couch

Project: What Would Barbara Corcoran Say?

They all want her money – at least the little fish swimming in the tank with big Sharks do. Even if they would like to have their pick of Sharks, they need an any investor because their big idea turned into a budding business. However, it took off before they could keep up. So the aspiring entrepreneurs who have caught the eyes and bank accounts of the Sharks have a lot for which to be thankful. But it’s not just wealth that they need to bank. Because it’s not just what you do with money, it’s how you do it. Behind every Shark’s dollar, are days of hard work and mental acuity that built their empire.

Wouldn’t you like to bank a little of that wealth too?

Sharp, witty, wise and an established entrepreneur, Barbara isn’t just worth $80 million. She has much to say about life. As a mom, businesswoman, investor, television personality, speaker, investor, consultant, syndicated columnist and author she has learned the art of when to talk and when to listen. But most of all, she knows business and she means business.

And she wants to pass that wealth of knowledge on to us:

• In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.

• Taking chances almost always makes for happy endings.

• There’s no better motivation in the world than someone that insults you.

• Don’t you dare underestimate the power of your own instinct.

• Finding opportunity is a matter of believing it’s there

• My best successes came on the heels of failures.

• The difference between successful people and others is how long they feel sorry for themselves.

• You can’t fake passion.

Have you found your passion? How are you pursuing it? When you need a little pep in your step, think: What would Barbara Corcoran Say?

-The Green Couch

Project: The Gig is Up

For some, “gig” is a word that alludes to a secretive endeavor. Think reconnaissance. Under the books. Hide and seek.

Others, it’s a music feature.

But for those who are trying to make their ends meet, who are trying to get their books out of the red and into the black, their gig means a side job. Their weekend job. Their start up.

So when the day comes when they are told the gig is up, it’s a good day.

Because this time when they’re told the gig is up, it doesn’t mean they’re found out, it means they’ve been found. Both by someone else – an audience, and by themselves.

They’ve been spotted as a recognizable and reputable brand. They are wanted. They have something; they are solving something. They are the someone they know they are supposed to be. They are utilizing the skillset they were intended to, in an atmosphere that is most conducive to society.

No more a pet project, side job, an income loss; it’s now your primary source of income, but more importantly it’s your source of happiness.

It’s freedom.

The gig is up, so now what? What’s a girl or guy to do?

• If you haven’t already explored who you are and why it matters, you start here, because though it may be a one-man show, every one needs a side-kick. This interactive workbook is the almost pocket-sized strategist all newfound, or renewing entrepreneurs need:

Getbrandstarter.com

• If you need business inspiration you can begin by browsing The Project Blog: Written with risk-takers in mind – those who may have many light bulbs burning or those who have yet to shine – The Project Blog is a resource for budding entrepreneurs. Through educating and empowering words, we hope that our posts will inspire you to write your story too. Enjoy the journey and join in on The Green Couch mission to speak, follow and fulfill your dreams. #SpillYourGutsy

thegreencouchproject.blogspot.com

• If you need to bounce your ideas off of someone else’s, there is a reason it’s called a brand new idea - their ideas should inspire you to brand yours…They sign pinky promises, spill their gutsy and share how they continue to speak follow and fulfill business dreams. Sitting on The Couch, they take us along for the journey and reflect on their initial risk-taking moment, re-discovering their love, passion and vision - and then fall in love all over again. Remembering the thrill of the risk, the highs, the lows and the rewards, they refocus and find themselves walking away with renewed purpose.

thegreencouchproject.com/stories.php

• If you have an amazing story, if you have had ups and downs and more downs, then you tell someone, and you can tell it on The Green Couch. It’s time to spill your gutsy. To get it out and tell the world that as a risk-taker you’re just like them, they’re just like you. What made you want to be an entrepreneur? Venture out on your own? Build a brand? What makes you a risk-taker? What makes you get up in the morning? Stay up all night?

The next generation of dreamers depends on us following ours today. No matter how old we get, no matter how long we’re in the business, an entrepreneur never stops growing. What if you could reach the masses just by sitting on a couch? You can. Others have. Now it’s your turn.

thegreencouchproject.com/contact.php

-The Green Couch

Want to be featured in The Green Couch Project Newsletter? 

Email momina@thegreencouchproject… Get ready to #spillyourgutsy and snap a selfie!

Project: When On The Side Becomes On The Forefront

There are certain things in life that are a matter of legality. When we are young, we must follow a set of rules. Until a certain age, we must do certain things and until a certain age we cannot do things.

During that time, we may rebel the system: Our parents, politics and any system of power seems to be against us and our dreams.

Sometimes we feel as if there is never a choice.

We get up.
We shower.
We get changed.
We eat.
We go to school
We come home.
We do our homework.
We eat.
We go to bed.
We get up.
We shower.
We get changed.
We eat.
We got to school.
We come home.
We do our homework.
We eat.
And we repeat this process for years. 

Until we reach that pinnacle where we get to move out of mom and dad’s house and live this lifestyle at a more mature level; on a college campus.

We get up…a little later than we should.
We shower…when time permits.
We get changed…when we remember to do laundry.
We eat…ramen noodles.
We go to school…because it is the right, expected thing to do.
We come home…to our home away from home.
We eat…more ramen noodles
We go to bed…on an unmade bed.
 

This goes on for months, semesters, perhaps years. However, deep down there is no majors or minors that can fulfill that dream of ours. And we are reminded of several brilliant people who while they may be billionaires their brilliance, their passion supersede their savings account:

• Bill Gates, Microsoft

• Mark Zuckerburg, Facebook

• Ralph Lauren, Fashion Designer

• Many more and maybe you

It is because of them that what was on the side – their dreams, their passions, their vocation – became their forefront.

Maybe it is our day-jobs, maybe it is the pursuit of a degree, only we can know. But there comes a time we have to reevaluate the priorities of life and take the leap and live the life of a risk taker if we want to live the life of an entrepreneur.

What is your “On-The-Side?”

-The Green Couch